Canada - October 24, 2011: Haim Gutin, Israel Commissioner for Tourism, North and South America, and other Israel tourism representatives attended the annual ABAV (Association of Brazilian Travel Agencies) travel fair this week in support of a new Israel tourism ad campaign in Brazil, "You'll Never be the Same - Come Find the Israel in You."

The annual ABAV Conference draws travel agents from more than 100 countries around the world and is the largest annual travel trade fair of its kind in North and South America.

Approximately 51,000 Brazilian travelers arrived in Israel last year, a 79% increase from 2009 and an all-time high for Brazilian travel to the Holy Land

by Israel Ministry of Tourism.
For more information on travel to Israel, visit www.goisrael.ca.