Recently selected, Israir, to exclusively market  the three
major festivals held in Eilat in 2011, expect an income of
about NIS 2.5 million.The three festivals are: 'Jazz in the
Red Sea - Winter Edition', 'Chamber Festival, the sixth of
Eilat and Jazz Festival in the Red Sea.

According to vice president of marketing, Israir, Dori Shushan, the company has long-term relationship with the city of Eilat and cultural events that take place there. Cultural events that are generated by the city of Eilat remains a major cultural center in town to promote tourism.